GOD SAVE QUEENS
83% Increase in Email Marketing Revenue
Sendfluence partnered with God Save Queens – the sensual and fearless lingerie & swimwear brand, driven to make women feel ultra feminine – to overhaul and manage their email marketing channels for Europe and Rest of the World to maximise revenue and build the community.
Case Study
16.2%
Increase in open rates in the first 30 days of working.
With such impressive creative direction across the assets for product ranges, we knew that we had to utilise these as much as possible in our email marketing strategy.
Empowering all the way, we set out to be as specific as possible with our flow triggering as well as our campaign sends to ensure that we were reaching recipients at the optimum moment for conversion as well as relevancy.
Building this out led to a community aspect push in the aftercare side of flows, ensuring that customers are treated as well as possible to elevate the brand ahead of competition.
Email design was key here and we kept to the branding whilst optimising for email marketing layouts and audiences across the Klaviyo accounts for the different markets to ensure that we saw lifts across the board.
- Full account overhaul – overhaul and improved methodology and design of current flows, new flows and logic added bespoke to GSQ, total campaign management, updated segmentation to aid engagement and revenue increases.
- Instant impact and results immediately, growing over the first 30 days and building from there with new flows, connecting with new software such as Elevar for further insights and relevant, timely triggering
34.6%
ROI within the first 30 days working together.
16.2%
increase in open rates
6.7%
increase in click rate
83%
increase email marketing revenue
34.6x
ROI