BENNY’S OF LONDON
47.95% of Overall Website Revenue Generated
Sendfluence were brought on board by Benny’s of London – a family run brand that helps men mentally as well as physically through their collection of everyday luxury essentials – to take control and lead their entire email marketing channel to maximise revenue and build community. Here’s how we achieved this…
Case Study
11.73%
Increase in open rates since we took over.
Being a family run business, we wanted to ensure that the close mentality in Benny’s of London is followed through within the email marketing channel.
A one-to-one level of communication had to be maintained throughout every piece of contact, whilst varying the content being sent to different segments within the the database.
This led to a full set-up of specifically triggered flows, some revenue focussed and others community led to form a solid foundation.
It is over this which we can keep up a steady sending schedule of campaign content that not only converts, but educates, builds out community from a segmented database.
In committing to this plan, conducting tests to ensure continual improvements and growth, we were able to explode the channel for Benny’s of London with even bigger plans to come.
47.95%
Of Website Revenue Generated From Email Marketing
187%
increase in total business sales
16%
decrease in unsubscribe rate
32%
increase in customer lifetime value
42
ROI
“Could not be happier!! We have been working with Louie for a few months now and the results have already seen some amazing results!
We gave Louie a free run and let him plan, create and automate as he felt fit and he has already taken our brand to another level.
So far Louie has created a large number of targeted email flows and automations, as well as creating a number of event specific campaigns. All of which, we only gave him the media assets and he done everything else.
Could not be happier with how things have gone so far and excited for where this partnership is going.
What makes the whole process even better is that Louie is genuinely one of then nicest guys I’ve met, an absolute pleasure to do business with. Professional, reliable, honest and an all round good person.
I sincerely recommend Louie to anyone looking to improve, create and organise their email marketing in any way.”
Ben
Director Benny’s of London