FLOC Brewing
38.56% of Overall Website Revenue Generated
Sendfluence kickstarted email marketing for FLOC Brewing – A sustainable brewery who aim to make world-class beer using quality ingredients with a passion for flavour and drinkability – to open up a new channel for their B2C positioning…
Case Study
62.34%
Average Open Rate Across Flows & Campaigns
One of the most notable aspects of FLOC is its incredibly strong branding. New designs for each beer released and with a brand new website, we wanted to capitalise on this and bring the emails into this world with seamless design for continued communication for the channel.
We implemented strong designs for every single email built. A solid foundation of flows was then overlaid with campaigns sent to sought out segments as to not overlap/target the B2C or wholesale side of the business unless required.
In doing so, we introduced and enhanced a very strong and successful marketing channel to a growing business to help them unlock a new element of their potential.
38.56%
Of Website Revenue Generated From Email Marketing
63%
Increase in Total Website Sales
62%
Average Open Rate
5.2%
Average CTR
18
ROI
“Working with Louie at Sendfluence has been awesome. We were looking for someone to work with for our marketing email flows, and his eye for design and commitment to what we are trying to achieve aligns perfectly with our brand & business objectives.”
Ross Shields
Founder of FLOC Brewing